Steve Kaplan (born March 25, 1960) is an American entrepreneur, author, public speaker.

Contents

• 1 Start of career
• 2 Books
• 3 Bibliography
• 4 Theatre
• 5 Secret Millionaire
• 6 Military tour
• 7 World Arm Wrestling League
• 8 Business ventures
• 9 References

Start of career

Kaplan built SCA- a 1300 employee, international marketing firm -before selling it to Snyder Communications(NYSE: SNC). In January 2000, SNC officially launched Bounty SCA Worldwide a division that organizes the marketing services businesses it has acquired over the previous few years. Kaplan served as the CEO of Bounty SCA Worldwide under Snyder Communications which was sold to Havas.

Kaplan then served on the executive committee for Euro RSCG, one of the largest integrated marketing communications agencies in the world.

Books

Kaplan went on to write about these experiences of starting, building and selling SCA. He is the author of 3 books, two of which, Bag the Elephant and Be the Elephant are New York Times Bestsellers as well as Wall Street Journal, USA Today and Business Week Bestsellers. Bag the Elephant received the Benjamin Franklin Award as the Business Book of the Year. He is credited, along with Dale Carnegie, Tony Robbins, and Martha Stewart with contributing to The Sales Gurus, Lessons from the best sales books of all time ISBN:978-1-59184-338-2. Kaplan is also credited, along with Tony Robbins, and Martha Stewart with contributing to Masters of Selling ISBN:978-1599181295.

Bibliography

• Bag the Elephant!: How to Win and Keep Big Customers. Published by Bard Press, 2005. ISBN:1-885167-62-8.
• Be the Elephant: Build A Bigger, Better, Business. Published by Workman Publishing Company Inc., 2006. ISBN:0-7611-4448-X.
• Sell Your Business for the Max! Published by Workman Publishing Company, Inc., 2009. ISBN:0-7611-4784-5.

Theatre

He produced a musical Leap of Faith, which premiered on Broadway in April 2012. Leap of Faith received a nomination for Best Musical at the 66th Tony Awards.

Secret Millionaire

Kaplan appeared on ABC's show Secret Millionaire where he travels to the south side of Chicago to donate money to charities in need.

Military tour

In 2013, Kaplan joined “Operation Hot.” Along with Chef Charles Carroll, Chef Robert Irvine, and others, he toured Afghanistan speaking to troops on getting jobs and starting businesses to better prepare them for redeployment back to the US.

World Arm Wrestling League

Kaplan currently is the President of the World Arm Wrestling League LLC and the Commissioner of the World Arm Wrestling League (WAL)

Business ventures

Kaplan is a minority owner in eSports team Immortals.

References