Mehreen Syed (Urdu: م‍ﮩ‍رين سيد ) born August 2 1976 is a Pakistani model the CEO of IFAP and an actor. Titled Model of the Year 2013 by Lux Style Awards Syed was the first Pakistani model to have appeared on the cover of the popular Middle East fashion magazine Alamra and is also the Spokesperson of L’Oréal Paris the world’s leading beauty brand.