Tariq Mahmood Ahmad Baron Ahmad of Wimbledon (born 3 April 1968 in London) is a British Pakistani businessman and a Conservative member of the House of Lords.In 1991 he entered Natwest's Graduate Management program eventually working as Head of Marketing Sponsorship and Branding. In 2000 he went to work for AllianceBernstein. In 2004 he joined Sucden Financial where he serves on the Executive Committee and as Director of Marketing Strategy and Research.